2012 BMW 1-Series Super Sport – M Feel Without the M Badge
BMW will bring out their new 1-Series in 2011. At least five models are being considered in the future 1-Series line up by BMW – a 3-door hatchback, a 5-door hatchback, a 2 door coupe, a 2 door convertible, and a small crossover vehicle. Also, as part of this 1-Series debut, a new Super Sport version is expected that will come to the US in either 2011 or 2012.
The new 2012 BMW 1 Series Super Sport model is designed to sit between the 135iS and the new M3. It will replace the missed M1 but will not carry the M badge.
The US version of the 2012 BMW 1 Series Super Sport is expected to feature a 2.0 or 2.2 liter, approximately 300 horsepower twin-turbocharged, four cylinder engine. The model will be rear wheel drive with a six-speed manual or a semi-automatic transmission.
The 2012 BMW Super Sport will take some cues from the base 115i model. It will be based on the coupe body style and will use lightweight materials, such as a carbon fiber roof and light weight glass. However the Super Sport will still differentiate itself from the base model by having an upgraded suspension and brakes system.
Also, the Super Sport will have a unique external look when compared to the base 1-Series 115i. This look will include dual round headlamps that are very similar to those that were seen on the 2002 tii.
The next 1-Series and 1-Series Super Sport models will also use the Efficient Dynamics system which should include an integrated starter generator and a start-stop feature for the automatic transmissions.
Sitting between the 135iS and the M3, BMW is aiming to lure young professionals away from the Mini brand or the Mercedes CLC with the 2012 1-Series Super Sport. Although the Super Sport will be designed by the M division at BMW it will not wear the M badge. However, new customers to BMW should get the ride and handling feel that the M badge is known for in the 2012 1-Series Super Sport even if they cannot have the badge to go with it.